Our customized action plan starts with great listening. After all, listening is the most important part of communication. And communication is key to marketing. When you meet the Turner DeMarco + Friedman Team, we’ll spend much more time listening and understanding your needs than talking about ourselves. After we learn your goals, we’ll get to know your property. In doing so, we’ll offer recommendations about preparation that can improve your home’s marketability so it will sell more quickly.
Next up in the customized action plan, we comprehensively address your home’s pricing. After determining the price based on market analytics and comps, we advise you on detail work that can help your house sell. An integral part of your marketing plan is sharing ideas on easy, initial changes you can make around your home to draw people into it and to help your photos pop. The best part? Any changes will take place with the help of professional consultants on our team. These include stagers, contractors and others who will prepare your home so it shows at its best.
The Turner DeMarco + Friedman Team tailors a marketing action plan for each property. In doing so, we determine which methods will bring maximum exposure to each property. In addition to creating buyer profiles for your property, our broad yet targeted marketing plan reaches active home buyers and agents, near and far, who are looking for homes like yours.
With us, you’ll receive pricing, staging, agent accessibility, and visibility with a strong digital footprint: The Turner DeMarco + Friedman Team will successfully meet your goals for selling your home, so you can make your next move in life.
Here’s how a pre-listing inspection can prevent surprises so we can deliver you the smoothest possible closing. You may be asking, “Doesn’t the inspection only happen after the house is in contract?”
Technically speaking, the inspection doesn’t have to happen until the house is in contract. But a pre-listing inspection will help you prepare your home so that the sale can close sooner and more smoothly.
That’s because, as soon we have a buyer in contract, they and their agent will hire a home inspector for a detailed evaluation of your home. If the inspection reports reveal defects, known or unknown, the buyer may feel they have another chance to negotiate.
By having one of our trusted home inspectors complete an inspection prior to listing, you gain peace of mind that surprises won’t show up during the buyer’s inspection. Conducting a professional inspection before listing also gives you the opportunity to either make repairs the buyer is likely to require or to disclose them in the listing and price accordingly.
Before listing your home, the pre-listing inspection lets you and our team:
Ask us to show you examples of how pre-listing inspections help homes close more smoothly.
When you work with our team, you receive a staging consultation with a professional designer.
Our concierge-style services sell homes quickly and for top dollar.
With proper home staging, prospective buyers notice the best aspects of your home from the start. Among buyers who view a well-staged home:
Home staging services are about much more than furniture:
You want your home to shine so that a variety of buyers remember it. Our home staging services include an in-house designer in addition to other staging vendors who do the following:
Wondering what you can do before listing? Start with some basic decluttering to help yourself see your home’s potential for buyers. Then ask us what we might do to stage your home for maximum impact in the market!
A focus on creating an online, visually striking presentation of your home with the greatest possible reach!
The most common rationale for sellers to overprice their home is they think they need room to negotiate the price. This is an old-school pricing mistake and is a misunderstanding of how the contemporary real estate market works. Homebuyers search online for homes priced between typical retail price points based on their criteria. If the home is priced too high for the local market, sellers lose those opportunities to engage the buyers who can afford their homes in the first place.
Some sellers choose Real Estate agents who purposely promises an over-optimistic selling price. This is called “buying a listing”. We don’t do that.
To sell your home, you need to attract the attention of not only buyers but the agents who represent those buyers. Oftentimes, when a home is overpriced, agents won’t even mention it to their clients because they know it’s a waste of their time.
In today’s market, everyone begins their home search online and sets price filter preferences. Therefore, an overpriced a home will be overlooked by realistic buyers. Our job is to be open and honest and focused on selling your home for the best price in the quickest manner.
More exposure online: With buyers today starting their home searches online, the first piece of criteria they typically enter is price. Every buyer is looking to get the most for their money, but there’s a range in which they’re looking. By pricing at market value, you increase your chances of showing up right in front of a buyer who can feasibly afford your home.
Appealing to other agents: When other agents who represent buyers see your home listed at fair market value, they will be more motivated to bring their buyers to it.
Easy appraisal: Pricing your home at fair market value makes the appraisal process go smoother without causing problems for your buyer getting a mortgage. Being realistic with the value of your home can lead to a smoother transaction all around.
Pricing your home below fair market value does not necessarily mean that it will sell below fair market value. And again, timing and market conditions factor into this decision. Pricing your home below market value, can create a frenzy among buyers and create competition, driving up the price.
Have you ever watched an auction? It’s like that. Everyone wants to acquire the home for a bargain, but demand and attention from other buyers increase the final sale price.
Traditionally, this strategy works the best in low-inventory markets. In a market with moderate to high inventory, this approach might not be ideal.
When you meet us, you’ll also learn that we’re your neighbors. You can rest assured that your success is the priority every step of the way. Give us a call so we can get to know you and your needs.