About Jay Friedman


Agent Details

Meet Jay

When you call on Jay to help you, you can be assured you have the right Real Estate Agent for the job. His many repeat clients refer to Jay as someone you can count on from start to finish—not only in a transaction but for years to come. A California native who was born in Southern California and raised in Roseville, Jay now calls Granite Bay his Home. He graduated from Oakmont High School before earning a bachelor's degree in business with a focus on logistics management from the University of Nevada, Reno.

After more than four years managing sales for an automotive publisher in Southern California, Jay (a self-described “car guy”) and his wife, Christina, decided it was time to improve their quality of life. Naturally, this meant a move back to Roseville, where they could be near family so they could start a family of their own. Their daughter Eliza was born soon after in 2004 and their son Calvin was born a few years later in 2007.

By 2004, Jay realized that he was ready for a change in his career and decided to transfer his people and service skills to a Real Estate business. The only things Jay likes more than cars are houses, so it made complete sense. Jay knew that there would be lots of competition and that he would have to be exceptional to be successful. Failure was not an option, as he had a family at home depending on his success. He knew he had to give the best service to build the relationships needed to make it in this business.

“Every time someone entrusts me to help them sell or buy a home, I consider that a blessing from God,” says Jay. “After more than 16 years in this business, I knew it was time to amplify things and offer even more to clients and the community.”

To Jay, the opportunity to join forces and build a team with Gail DeMarco and Val Turner is an enormous honor.

“Now all of us are in even better positions to share our blessings with clients,” he says. “This is an impressive, highly trained, and very talented team of Real Estate Agent. I’m thrilled to be a part of it and I am so excited for our team’s future together.”

Hard work, devotion to clients’ needs, dependability, and excellent follow-through have positioned Jay as one of the top Real Estate Agent in the Sacramento Valley. Given his ongoing referrals from current and past clients, Jay works the whole Sacramento Valley but loves when he gets the opportunity to work close to home in areas such as Granite Bay, Roseville, Rocklin, and Loomis.

His clients and business partners know Jay as a local area expert. They all know that they can count on him and his team with their real estate needs and that when they refer Jay and his team to their family and friends they will get the best service. They know that Jay always treats his clients' homes as if they are his own, applying the golden rule to each client relationship. With their best interests at heart, he provides transparency, honest guidance, and only the best advice for clients. Having grown up in Roseville, raising his kids in Roseville/ Granite Bay, and working the valley since January 2005, Jay possesses the experience and insight to represent clients across the entire Greater Sacramento Area.

“I truly love this area. I pride myself on understanding each corner of it and the ways that different communities can meet different buyers’ and families’ needs.” he says. “When I’m working with sellers, it’s fun to put that knowledge to use to target our marketing to the perfect buyer.”

Jay’s humility and genuine care for others define his approach to real estate and the relationships he’s built in the community. Continually ranked among the Top 10 Real Estate Agent in the area, his clients, referral partners, and team members know he’s an excellent listener whose first goal is to exceed people’s needs.

“My clients’ success is my success; that’s all that matters. It is a win-win,” says Jay. In both his personal life and his professional life, Jay is grateful every day.

“Next to my family and friends, my greatest passions are traveling, enjoying our boat, playing with cars, and helping my clients with their real estate needs.

“We need to enjoy this great gift called Life,” he adds. “It’s a good life and every day is a blessing. We should make the best of each of those days, making great memories in every one of them. We don’t get any do-overs!”


  • Placer County Association of REALTORS®: Outstanding Life Member, Masters Club (2005-2021)
  • RE/MAX International Platinum Club member (2006-2009)
  • RE/MAX International Hall of Fame member (2010)
  • HomeSmart ICARE Realty: #1 Top Producing Agent (2013-2021)
  • HomeSmart International: Recognized leader of a #1 Team for production and volume (2018 & 2019)
  • Entered into the "Hall of Fame” for the volume of sales done (2020)

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When you meet us, you’ll also learn that we’re your neighbors. You can rest assured that your success is the priority every step of the way. Give us a call so we can get to know you and your needs.

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