The newest storefronts in El Dorado Hills this fall have addresses within a few doors of each other. FiiZ Drinks opened at 4364 Town Center Blvd. on October 3. Kings Meats is moving into 4370. A med spa ribbon cutting is set for 4355 in November. Most of the month's events are on the same blocks too: three Saturday Cars & Coffee mornings, Rocktober Fest, Tastes of Town Center and the Halloween Spooktacular.
Two longtime gathering spots off the Boulevard are in a different spot. 36 Handles Public House on White Rock Road served its last customers on September 26. The former Purple Place on Green Valley Road is becoming Lake House, and the last published report, from July, gave no opening date. As of this October, the momentum in local food and social life is clustered at Town Center, and the spaces outside it are between chapters.
Three addresses, one short walk
Here's where things stand at the Town Center addresses that changed this fall.
| Address | Business | Status as of early October 2026 |
|---|---|---|
| 4364 Town Center Blvd. | FiiZ Drinks | Opened October 3 |
| 4370 Town Center Blvd. | Kings Meats | Reported ready for customers; Town Center directory still says "Coming Soon" |
| 4355 Town Center Blvd., Suite 210 | The MD Aesthetics | Chamber ribbon cutting scheduled November 18 |
These openings are different kinds of businesses. One is a regional franchise opening its first store in the state, one is a family butcher expanding from a smaller town up the hill, and one is a service business on an upper floor. All three picked the same short stretch of road.
FiiZ Drinks picked El Dorado Hills for its California debut
FiiZ is a Utah-based "dirty soda" chain. According to the Sacramento Bee, the El Dorado Hills shop opened October 3 as the chain's first California store. The concept is fountain soda mixed with syrups, purées and creams, in sizes from 16 to 32 ounces, plus snacks.
The Bee lists hours as 10 a.m. to 8 p.m. Monday through Thursday, 10 a.m. to 9 p.m. Friday and Saturday, and 11 a.m. to 7 p.m. Sunday. InEDC identified Danielle and Eloy Soto as the local franchise operators. The Sacramento Business Journal noted it's also the brand's first Sacramento-area location.
A franchise brand with no other stores in the state could have opened anywhere in the region. It chose Town Center.
Kings Meats brings a Diamond Springs butcher down the hill
Kings Meats has a longer local history. Owner Casey King has worked as a butcher since 1993 and founded the business in early 2020. He runs it with family members. The Mountain Democrat reported that the first shop opened on Valentine's Day at 787 Pleasant Valley Road in Diamond Springs, in the space formerly occupied by Scalise Meats and Olivier's Butchery. King also ran a food truck called The Butcher's Kitchen.
When the Town Center location was announced in April, Folsom Times described the planned range as:
- Dry-aged beef and hand-cut steaks
- Pork chops and house-made sausages
- Deli meats, burgers and hot dogs
- Cheeses, breads, oils, spices, rubs and sauces
- Rotating goods from local producers
Before you go, call ahead or check the shop's social accounts. On October 5, the Business Journal reported that Kings Meats and FiiZ were "both ready for customers," based on the businesses' own social media announcements. The Town Center directory still showed the shop as "Coming Soon" at 4370 Town Center Blvd. #110. The Kings Meats website lists the shop as Suite 100 and doesn't show Town Center hours yet.
The October calendar is anchored at the same address
With new tenants arriving, Town Center has also filled its October weekends. The schedule on the Town Center events page:
- Saturday, October 10. Cars & Coffee runs 7 to 9 a.m. The Farmers Market follows from 9 a.m. to 2 p.m., and the Fall Studio Showcase is the same day.
- Saturday, October 17. Cars & Coffee and the Farmers Market return, then Rocktober Fest starts at 3 p.m. An event listing on Lopperly places it at the Marshall Amphitheater with live music, brews, food and family activities, from 3 to 5 p.m.
- Wednesday, October 21. The Town Center Connect Mixer.
- Saturday, October 24. Cars & Coffee and the Farmers Market in the morning, then Tastes of Town Center from 5 to 8 p.m.
- Saturday, October 31. The Halloween Spooktacular runs 3 to 6 p.m., with trick-or-treating, a costume contest and pet parade at 5 p.m., and a DJ.
The official Town Center listing gives Rocktober Fest's start time but no end time. The 3-to-5 window comes only from the Lopperly listing, so the event may run later.
Tastes of Town Center lets you try the whole center in one evening
The October 24 event works as a sampler of the businesses that already line the Boulevard. The event page lists more than 25 businesses holding open houses with tastings, bites, drinks, samples and demonstrations. Check-in starts at 3:45 p.m., and an optional VIP hour runs 4 to 5 p.m., with details still to be announced. Exhibit viewing, live jazz and tastings run 5 to 8 p.m.
Participants listed on the event page include:
- Food and drink: C. Knight's Steakhouse, Brickyard Counter & Bar, Encanto Cocina & Tequila Bar, Boring Rose Brewing Co., Barrel & Bliss Wine Bar, Formaggio Pizza Express, Panda Express and Starbucks Coffee Company
- Coffee, tea and sweets: World Traveler Coffee Roasters, Tea Xotics, Nibblers Popcorn Co., Cold Stone Creamery, Pinkberry and YogaBerry
- Everything else: X-Golf EDH, Regal Theater, CJ'S Cigars, IV Lounge, Face Foundrié, Beyond Wellness, Alchemy and Town Center Nail & Hair Salon
The Atrium Gallery EDH, behind South Fork Grille, holds a reception from 5 to 7 p.m. that night. Its "Beauty and the Beast" exhibit runs September 21 through November 15, so you can also see it on a quieter weekday.
FiiZ isn't on the published list, and neither is Kings Meats. The list was posted September 30, before FiiZ's scheduled October 3 opening and before Kings Meats had announced it was ready for customers.
Off the Boulevard, two familiar rooms are between tenants
The center's busy fall stands out more next to what's happening a few miles away.
On White Rock Road, 36 Handles Public House closed after service on Saturday, September 26. It had been a regular gathering spot at 1010 White Rock Road in the Montano De El Dorado center. Folsom Times reported that the closure followed months of financial challenges and an attempt to reorganize through Chapter 11. The pub called the decision "emotional and difficult" in its announcement to customers. No replacement tenant has been announced.
On Green Valley Road, the former Purple Place at 363 Green Valley Road is being turned into Lake House. El Dorado Hills residents Eric Rushing and Thomas Holzmann are leading the project with property owner Amy Anders. In July, Folsom Times reported plans for American food and possibly some live entertainment. No opening date, menu or hours had been released. Our research found no public update since then.
So neither space outside Town Center has a public timeline this fall. Lake House had no announced opening date as of the July report, and 1010 White Rock Road has no announced tenant. Meanwhile, the newest arrivals and the busiest event calendar are on Town Center Boulevard.
The CSD side of the calendar
The El Dorado Hills Community Services District runs the other main set of October events, centered on Community Park and the Pavilion off Harvard Way. The CSD special events page lists:
- October 10: Community Clean-Up Day, 8 a.m. to 2 p.m., at 800 White Rock Road. A free "Walk with a Doc" starts at 11 a.m. at Community Park, and the Pumpkin Splash Patch runs 1 to 3 p.m. at the Community Pool.
- October 18: Yoga in the Park at 9 a.m. at Promontory Park.
- October 30: The free Trunk-or-Treat & Scarecrow Contest, 4:30 to 7 p.m., in the EDHCSD Pavilion parking lot.
The Gilmore Senior Center at 990 Lassen Lane has a Halloween Party on October 30 at 1 p.m., a Veterans Day Celebration on November 6 with a flag raising at 11 a.m., and a Friendsgiving Potluck on November 20 at 1 p.m. A free Senior Resource Fair runs October 21, 10 a.m. to noon, at the CSD Gym, 1021 Harvard Way.
Halloween week has events at both hubs. The CSD Trunk-or-Treat is Friday, October 30, and the Town Center Spooktacular is Saturday afternoon, so families can go to both.
Off the Boulevard, GForce Fitness has a grand-opening ribbon cutting with the El Dorado Hills Chamber on October 14 at 3385 Bass Lake Road, Suite 150.
What to watch through November
Three open questions will show whether Town Center's run continues: when Kings Meats posts confirmed Town Center hours, whether Lake House announces an opening date, and who signs a lease at 1010 White Rock Road. The MD Aesthetics has already scheduled its ribbon cutting at 4355 Town Center Blvd. for November 18.
A new butcher, a soda shop and a full event calendar near your home are the kind of local details buyers ask about. If you're curious how this fall's Town Center activity affects what your home is worth, the Turner DeMarco + Friedman team follows these changes closely and can walk you through the numbers. Get Your Free Home Valuation.
